79 LinkedIn has supercharged its BrandLink video advertising platform, drawing interest from marketers, publishers, and creators alike. Sponsors such as AT&T Business, IBM, SAP, and ServiceNow are backing debut seasons of new creator-led series including Small Business Builders, Founder’s Blueprint, AI in Action, and The CEO Playbook. These programs incorporate 15-second pre-roll ads and branded segments within the content. Since its relaunch in May, BrandLink has added over 70 publishers and creators—boosting video uploads by more than 20% and views by 36% year-over-year. Notably, publisher and creator payouts have more than tripled, while BrandLink revenue surged nearly 200% in Q2. Industries such as software, healthcare, and professional services led ad-investment growth, with double-digit increases. Major names like BBC Studios, TED, and Vox Media have joined the initiative, complementing existing partners such as Bloomberg and Reuters. The platform continues to prioritize trusted, high-quality video content within a professional environment—setting it apart from formats dominated by volume or virality. According to Matthew Derella, Vice President of Marketing Solutions at LinkedIn, creators are essential for fostering authentic engagement with decision-makers in B2B markets. LinkedIn is doubling down on this strategy as video establishes itself as a fundamental content format for members, creators, and advertisers. You Might Be Interested In Snapchat Launches “Spotlight Boost” to Help Brands Amplify Creator Content Mower Secures Fourth Consecutive ANA Agency of the Year Title TikTok deal signals de-escalation — but platform risk remains on marketers’ radar LinkedIn Launches “B2B Creator Academy” to Empower Industry Thought Leaders India’s ₹5562B Jewellery Market Sees Ad Pivot Meta Fixes Instagram Outage, Reinforces Trust Messaging
