Unified Marketing Push for Ferrero India Brands

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Ferrero India has consolidated its marketing leadership under Zoher Kapuswala, who now oversees strategy and execution across all four flagship brands — Ferrero Rocher, Nutella, Tic Tac, and Kinder. The elevation aligns with Ferrero’s global strategy to unify brand messaging, streamline campaign planning, and drive consumer intimacy through consistent storytelling and experiential formats.

Kapuswala, who previously led Nutella and Tic Tac marketing, will now spearhead cross-brand initiatives, influencer partnerships, and retail activations designed to deepen emotional resonance and drive trial across diverse consumer segments.

“Ferrero’s brands are loved across generations, and this integration allows us to tell richer stories with greater agility,” said Kapuswala. “We’re focused on creating moments of joy — whether it’s through a festive Ferrero Rocher pack or a playful Kinder experience.”

The move comes as Ferrero India ramps up its presence in Tier 1 and Tier 2 cities, with expanded retail footprints, seasonal gifting formats, and digital-first campaigns. The company is also investing in shopper marketing and in-store engagement to elevate brand visibility and conversion.

According to industry estimates, India’s premium confectionery market is growing at 12% CAGR, with experiential formats and influencer-led discovery playing a key role in driving category growth.