545 JioStar, the official broadcaster for the upcoming ICC Men’s T20 World Cup 2026, has secured Hyundai Motor India Limited (HMIL) as the Connected TV (CTV) co-powered sponsor for the event on JioHotstar’s streaming platform. This strategic association builds on Hyundai Motor Company’s long-standing global partnership with the International Cricket Council (ICC), which designates the automaker as a Premier Partner across multiple ICC events through 2027.  As viewing habits increasingly shift toward large-screen, digital experiences, brands are prioritizing CTV as an essential vehicle for high-impact advertising.  According to Anup Govindan, Head – Sports Sales at JioStar, the partnership underscores a broader shift toward platform-led and long-term collaborations that focus on measurable business impact. He noted that premium sports properties like the ICC Men’s T20 World Cup deliver meaningful engagement and expansive reach, which Connected TV is uniquely positioned to capture.  Speaking on behalf of Hyundai Motor India, Tarun Garg, MD & CEO, emphasized cricket’s cultural significance in India and the opportunity to connect with audiences through CTV during one of the sport’s most anticipated tournaments. With millions of Indian households accessing content via Connected TV, the medium marries television’s immersive scope with digital-age precision, creating fertile ground for impactful brand storytelling.  The partnership places Hyundai front and center during one of the cricket calendar’s most watched events, tapping into passion-driven fan engagement and delivering brand visibility where live sports consumption thrives. As Connected TV grows as a premium advertising channel, this collaboration reflects confidence from both JioStar and Hyundai in leveraging data-rich, performance-oriented environments.  By aligning with the ICC Men’s T20 World Cup through JioHotstar’s CTV platform, Hyundai Motor India reinforces its presence in India’s rapidly evolving live sports ecosystem while supporting JioStar’s mission to innovate in digital sports broadcasting. You Might Be Interested In AI workflows are overloading marketers instead of saving time YouTube outlines how brands can win attention in an AI-shaped creator economy TikTok is still chasing brand budgets with cultural heat and higher-impact formats Disney’s next chapter will be written in code Quiq expands AI agents across the customer journey Brands bet big on World Cup 2026 marketing
