Samarth I Life Cereal collaborates with social media influencers to market its new ‘Mighty Life’ cereals, emphasizing immunity and bone health benefits.
In a strategic move to capture health-conscious consumers, Life Cereal has introduced ‘Mighty Life,’ a new line of cereals aimed at supporting children’s immune and bone health. The range features two variants: Strawberry Blueberry Bliss, fortified with vitamins C and D along with zinc to bolster immunity, and Very Vanilla, enriched with vitamin D and calcium for bone strength.
To effectively reach its target demographic, Life Cereal is leveraging the influence of social media personalities. This approach mirrors successful campaigns by industry counterparts; for instance, Kellogg’s previously partnered with influencers like magician Justin Flom and skateboarder Lizzie Armanto to promote their Cinnamon Frosted Flakes, resulting in heightened consumer engagement.
The incorporation of immunity-boosting claims aligns with a broader trend in the food and beverage sector, where brands are responding to increased consumer interest in health and wellness products. This strategy has been particularly evident in markets like India, where companies have added an ‘immunity booster’ angle to their marketing efforts to meet consumer demand.
By combining product innovation with influencer marketing, Life Cereal aims to rejuvenate its brand presence and appeal to a new generation of health-aware parents and their children.
