GS&P Appoints Christine Chen as New Chief Strategy Officer

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Christine Chen steps into the role of Chief Strategy Officer at Goodby Silverstein & Partners, succeeding Bonnie Wan and continuing the agency’s legacy of innovative leadership.

Goodby Silverstein & Partners (GS&P), the San Francisco-based creative agency renowned for its innovative campaigns, has appointed Christine Chen as its new Chief Strategy Officer. Chen, who has been with the agency since 2004, previously served as the Head of Communication Strategy and Partner.​

In her new role, Chen will oversee the agency’s strategic direction, building upon GS&P’s reputation for blending creativity with data-driven insights. Her leadership is expected to further strengthen the agency’s position in the competitive advertising landscape.​

Chen’s appointment follows the departure of Bonnie Wan, who had been a key figure in GS&P’s leadership. Wan’s exit marks the end of an era for the agency, which has been recognized for its creative excellence and strategic acumen. Under Wan’s tenure, GS&P garnered accolades such as Ad Age’s 2024 Agency A-List recognition, highlighting the agency’s consistent performance and innovative approach. ​

As GS&P transitions into this new leadership phase, the agency remains committed to its core values of creativity, collaboration, and strategic insight. With Chen at the helm of strategy, GS&P aims to continue delivering impactful campaigns that resonate with audiences and drive business success.​