Adobe and Streamlabs Lead in Creative Tools at 2025 Webbys

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The 2025 Webby Awards spotlight brands like Fenty Beauty, Nike, and Rare Beauty for their innovative digital campaigns and creative excellence.​

The 2025 Webby Awards have recognized leading brands for their exceptional digital campaigns, with Fenty Beauty, Nike, and Rare Beauty among the standout winners.​

Fenty Beauty earned accolades for its TikTok filter campaign, “Which Riri Are You? Best Lip Looks,” showcasing the brand’s innovative approach to social media engagement. Nike’s “Winning Isn’t For Everyone” campaign, crafted by Wieden+Kennedy, was honored for its compelling copywriting and impactful advertising. Rare Beauty received recognition for its general social presence in the fashion and beauty category, highlighting its effective use of digital platforms to connect with audiences.​

In the realm of technology, Adobe’s Frame.io V4 won the Webby Award for creative production, apps, and software, while Streamlabs Ultra secured the People’s Voice Award in the same category. These honors underscore the growing importance of digital tools in content creation and distribution.​

The 29th annual Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), celebrated excellence across over 100 categories, ranging from AI research to digital culture. The ceremony, hosted by comedian Ilana Glazer, will take place on May 12 at Cipriani Wall Street in New York.