Unpacking the Best Brand Pranks of April 1st, 2025

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On April Fools’ Day 2025, brands like Currys, Cadbury, and Birds Eye unveiled whimsical products, blending humor with marketing ingenuity.​

April 1st has long been a stage for brands to showcase their lighter sides, and 2025 was no exception. Leading the charge, Currys introduced “The De-Boner,” purportedly the world’s first fully automated chicken wing de-boning machine developed in collaboration with Philips. This fictional gadget promised to revolutionize food preparation by making wing prep cleaner and more efficient.​

Not to be outdone, confectionery giants Reese’s and Cadbury proposed a new tradition: “egging” friends and family with their chocolate eggs, turning a mischievous act into a sweet gesture. ​

While these announcements were made in jest, they underscore a strategic approach to consumer engagement. By participating in April Fools’ Day, brands not only entertain but also strengthen their market presence through viral marketing. This blend of humor and creativity fosters a deeper connection with audiences, demonstrating that even in commerce, a good laugh resonates universally.