Fubo Taps into Women’s Sports Boom with New Ad Platform

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Fubo has unveiled a dedicated Women’s Sports Zone, giving advertisers exclusive access to one of the fastest-growing audiences in sports. The streaming platform’s new hub is a curated destination for live games and premium content from top women’s leagues, offering brands a 100% share of voice and a range of customizable ad formats.
The move comes as interest in women’s sports reaches historic highs. The 2024 WNBA season broke viewership records, with the Finals audience up 170% year over year. Fubo’s internal data shows that 61% of its users watch women’s sports, and half identify as moderate or super fans.
Located prominently on Fubo’s home screen, the Women’s Sports Zone features a rotating carousel of content and supports interactive brand activations. Advertisers can deploy custom pause ads, gamified trivia, homepage sponsorships, branded content, and full-screen creative overlays. One early sponsor which is also a major national financial institution — is launching a campaign tied to the WNBA playoffs, including QR code pause ads and branded visuals.
This initiative builds on Fubo’s broader push into interactive advertising. Recent launches like The Triple Play and The Marquee have boosted viewer engagement well above connected TV norms. According to Fubo, Triple Play viewers are 43% more attentive than average.
“This new experience is a win for audiences and brands alike,” said Jennifer Monson, VP of Ad Sales at Fubo. “We’re giving advertisers a meaningful way to align with the women’s sports movement through immersive storytelling and interactivity.”
As advertisers look for high-impact, culturally relevant placements, Fubo’s new zone offers more than inventory — it offers context, loyalty, and attention.