183 Locala, a location intelligence platform for drive-to-store marketing, has launched Omni Planner, a full-funnel media planning tool that blends online and offline behavioral insights to help brands execute more efficient, data-led campaigns. The tool addresses a long-standing pain point in media strategy: how to unify fragmented digital signals with real-world consumer behavior. By integrating online traffic data from Similarweb with Locala’s proprietary offline movement data, Omni Planner allows marketers to plan hyper-local campaigns grounded in actual intent and footfall potential—without relying on disparate spreadsheets or siloed channels. “Omni Planner reflects our commitment to improving media performance by activating every layer of intelligence—online, offline, and predictive,” said Christophe Collet, CEO of Locala. The offering was piloted by major global advertisers and media agencies, including Havas Media, GroupM, and Publicis Media, with measurable results:25% increase in consumer attention, 70% lift in brand preference and 30% growth in store visits. For agencies, the appeal lies in operational agility. Instead of building custom plans market by market, teams can now automate strategy recommendations based on granular consumer behavior and competitive insights—down to neighborhood level. With Q3 media planning already underway, Locala is positioning Omni Planner as a way to give brands a competitive edge without overloading planners or stretching budgets. You Might Be Interested In How Wix Studio is Helping Brands Breakthrough Marketing Bottlenecks with 3 Simple Strategies Target Bets on Roundel’s Growth to Navigate 2025 Retail Hurdles From ‘Emilia Pérez’ to ‘I’m Still Here’: Non-English Films Lead Oscar Nominations Why Brands Are Cutting Back on Organic Social Media Spend Yahoo Considers Divesting DSP to Refocus Advertising Strategy The Specialist Era Reshapes Marketing as CMOs Choose Precision Over Headcount
