620 In one of the most closely watched OTT deals of 2025, Amazon Prime Video has secured the exclusive streaming rights for Rishab Shetty’s highly anticipated film Kantara 2, after outbidding Netflix in a high-stakes negotiation. Industry sources suggest that the deal is among the costliest OTT acquisitions for a Kannada-language film, reflecting the massive audience anticipation following the success of Kantara (2022), which became a cultural and commercial phenomenon across India. The bidding war between major OTT platforms reportedly intensified after early screenings and production updates indicated Kantara 2 would continue the mystical narrative of the original, blending folklore, spirituality, and environmental themes. Directed and headlined by Rishab Shetty, the film is being produced under Hombale Films, known for blockbusters like KGF and Salaar. The studio has not officially disclosed the OTT deal value but confirmed that the streaming release will follow the film’s theatrical run later this year. Amazon Prime’s acquisition strategy continues to prioritise regional cinema with pan-Indian appeal, with Kantara 2 expected to drive strong viewership across southern markets and the Hindi-speaking belt. The move also underscores the growing competition between OTT giants to secure exclusive rights for culturally rooted Indian stories that command global interest. You Might Be Interested In Rethinking Martech: AI as the Enterprise Control Layer Omnicom Clients Set to Receive Major Incentives for Advertising on X Meta, Amazon, and Google Are Rewriting Ad Creation And Sidestepping Agencies What Linda Boff Learned After Leaving GE for the Agency World The Rise of Gen Alpha: A New Era in Marketing Rogue Content Is Costing Brands — Here’s How Marketers Are Regaining Control
