582 In one of the most closely watched OTT deals of 2025, Amazon Prime Video has secured the exclusive streaming rights for Rishab Shetty’s highly anticipated film Kantara 2, after outbidding Netflix in a high-stakes negotiation. Industry sources suggest that the deal is among the costliest OTT acquisitions for a Kannada-language film, reflecting the massive audience anticipation following the success of Kantara (2022), which became a cultural and commercial phenomenon across India. The bidding war between major OTT platforms reportedly intensified after early screenings and production updates indicated Kantara 2 would continue the mystical narrative of the original, blending folklore, spirituality, and environmental themes. Directed and headlined by Rishab Shetty, the film is being produced under Hombale Films, known for blockbusters like KGF and Salaar. The studio has not officially disclosed the OTT deal value but confirmed that the streaming release will follow the film’s theatrical run later this year. Amazon Prime’s acquisition strategy continues to prioritise regional cinema with pan-Indian appeal, with Kantara 2 expected to drive strong viewership across southern markets and the Hindi-speaking belt. The move also underscores the growing competition between OTT giants to secure exclusive rights for culturally rooted Indian stories that command global interest. You Might Be Interested In What Linda Boff Learned After Leaving GE for the Agency World India’s influencer economy moves from scale to structure in 2025 Around the World in Five Years: Duolingo and Carnival’s Epic Voyage Balancing Act: Embracing AI in Marketing While Addressing Workforce Challenges Here’s how Retailers Are Redefining Loyalty in the Omnichannel Era Grand Theft Auto VI: A Marketing Phenomenon Without the Campaign
