650 In one of the most closely watched OTT deals of 2025, Amazon Prime Video has secured the exclusive streaming rights for Rishab Shetty’s highly anticipated film Kantara 2, after outbidding Netflix in a high-stakes negotiation. Industry sources suggest that the deal is among the costliest OTT acquisitions for a Kannada-language film, reflecting the massive audience anticipation following the success of Kantara (2022), which became a cultural and commercial phenomenon across India. The bidding war between major OTT platforms reportedly intensified after early screenings and production updates indicated Kantara 2 would continue the mystical narrative of the original, blending folklore, spirituality, and environmental themes. Directed and headlined by Rishab Shetty, the film is being produced under Hombale Films, known for blockbusters like KGF and Salaar. The studio has not officially disclosed the OTT deal value but confirmed that the streaming release will follow the film’s theatrical run later this year. Amazon Prime’s acquisition strategy continues to prioritise regional cinema with pan-Indian appeal, with Kantara 2 expected to drive strong viewership across southern markets and the Hindi-speaking belt. The move also underscores the growing competition between OTT giants to secure exclusive rights for culturally rooted Indian stories that command global interest. You Might Be Interested In JioHotstar moves from content discovery to commerce Zepto ad revenue jumps 151% as quick commerce turns into retail media Disney sells A+E stake to Hearst for $1.2 billion Federal Judge Rules Against Google in Antitrust Case E-commerce in India scales new highs, eyes $160B by 2028 Why more customer data is killing brand trust
