Marriott India Enlists Kareena Kapoor in F&B Campaign “Toh, Aaj Jaana Kahan Hai?”

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Marriott International India has launched its distinctive West India dining campaign titled “Toh, Aaj Jaana Kahan Hai?” featuring Bollywood icon Kareena Kapoor Khan. Running from July through September 2025, the initiative blends star power, tech-enabled booking features, and curated culinary storytelling to reframe Marriott’s food venues as city-wide dining experiences.

The campaign centers on a series of playful brand films featuring Kareena Kapoor engaging with friends across diverse hotel restaurants and lounges. Each video ends with the tagline “Toh, aaj jaana kahan hai?” prompting viewers to explore Marriott’s expansive F&B portfolio—from fine-dine to casual lounges—through accessible, localized booking links and restaurant suggestions.

Khushnooma Kapadia, VP Marketing, South Asia at Marriott International, stated: “At Marriott, we believe the future of F&B lies in combining tech innovation with the sensory experience of dining out… so the customer can discover and book instantly”.

This campaign arrives at a pivotal moment: across Marriott properties in India, F&B now contributes roughly 35–50% of total hotel revenue, driven by themed restaurants and experiential dining formats. Domestic hotel visits and MICE bookings are rising, but F&B engagement has become a critical loyalty and margin lever.

The campaign layers influencer-led storytelling with digital engagement tools: geotargeted ads, personalized email invites, and push notifications on Marriott Bonvoy mobile app. These elements aim to shorten time-to-booking and increase footfall in off-meal hours.

Analysts say leveraging a cultural luminary like Kareena Kapoor drives emotional resonance and trust, while integrated tech ensures seamless conversion from inspiration to dining. In high-density urban markets such as Mumbai, Delhi, and Bengaluru, such initiatives can significantly elevate mid-week traffic and table utilization.

With “Toh, Aaj Jaana Kahan Hai?” Marriott India moves beyond accommodation positioning into food-first engagement. By bridging cultural narrative and booking convenience, the campaign targets meaningful uplift in F&B revenue and guest affinity.