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Sponsorships

by Sai Sivani

e.l.f. Cosmetics CMO Kory Marchisotto is spearheading a bold pivot into women’s sports partnerships—including soccer, …

by Dinesh Ramachandran

Optimum Nutrition has partnered with McLaren’s Formula 1 team to introduce the Golden Scoop promotion, bringing …

by Rashmeet Kaur

Luxury watchmaker Christopher Ward has opened a unique retail space inside Everton Football Club’s stadium, redefining …

by Aman Verma

In 2025, sponsorship in women’s sports is outperforming men’s leagues — with a 12% year-over-year …

by T Vampugani

Formula 1 has evolved far beyond racing — becoming a powerful luxury marketing platform for …

by Aman Verma

Bic Soleil’s clever alignment with women’s volleyball—via a shared name and shared values—signals a broader …

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