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Sponsorships

by C Iyengar

TL;DR: World Cup 2026 advertising has kicked off early because the expanded 48-team, 104-match tournament …

by C Iyengar

TL;DR: F1 Academy is expanding its marketing efforts as women’s motorsport gains more commercial and …

by C Iyengar

TL;DR: Garnier is using a Love Island personality to connect with younger consumers through social-first …

by C Iyengar

TL;DR: Adidas is using Timothée Chalamet and football culture to build excitement ahead of the …

by C Iyengar

TL;DR: CeraVe is using basketball-inspired storytelling and social-first marketing to strengthen cultural relevance with younger …

by C Iyengar

TL;DR: Netflix is pushing deeper into brand partnerships as streaming platforms search for new advertising …

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