Sports advertising is being recast around a simple distinction: knowing who is watching is no …
United Breweries Limited (UBL) is sharpening its premiumisation strategy, strengthening flagship brands such as Kingfisher …
India’s 2026 festive advertising season is turning into a battle for efficient reach as brands …
IBM has turned itself into “Client Zero” for its own AI, automation, and hybrid-cloud technologies, …
Bata India increased its advertising investment by nearly 25% in the first quarter of FY27, …
The 2026 FIFA World Cup produced a split-screen lesson in sponsorship ROI: Coca-Cola and Visa …
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