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F&B Marketing

by C Iyengar

TL;DR: Women’s sports is becoming a serious commerce channel: Meta says athlete content is shaping …

by C Iyengar

TL;DR: India’s premium chocolate market is evolving from gifting-led indulgence to a category built around …

by C Iyengar

TL;DR: Amazon’s India marketplace revenue rose 19% to ₹30,139 crore in FY25 while its net …

by C Iyengar

TL;DR: Brands are reportedly raising festive quick-commerce ad budgets by 25–35%, with FMCG, beauty and …

by C Iyengar

TL;DR: Ecommerce, BFSI and consumer tech are pushing India’s advertising market deeper into AI-led buying, …

by C Iyengar

TL;DR: Up to 80% of large brands’ digital media spend could be AI-optimised by FY27, …

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