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Strategic Vision

by R Pal

As digital platforms become increasingly crowded, a new mindset is taking hold among Indian marketers: …

by Dinesh Ramachandran

In July 2025, multiple surveys and industry rankings named WATConsult as one of the top-three …

by Nupur Dayal

According to PwC India, 70% of CEOs expect generative AI to significantly impact value creation …

by R Pal

Lede: At a Cannes Lions breakfast panel, leading CMOs—including Jessica Apotheker (BCG), leaders from Mercedes‑Benz …

by Jaspreet Bindra

Brands must evolve as five powerful trends rewrite the marketing playbook: the Attention, Creator, Stakeholder, …

by Nupur Dayal

A sudden $5 trillion market-cap drop in early April has thrust CMOs into survival mode, …

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