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Brand Marketing

by C Iyengar

X — formerly known as Twitter — has rolled out a new built-in Paid Partnership …

by C Iyengar

How Punch turned comfort into commerce Punch — a baby Japanese macaque at Ichikawa City …

by C Iyengar

YAAP is positioning itself for its next growth chapter: a potential IPO, deeper AI integration …

by C Iyengar

The global smartphone market is heading toward its sharpest contraction in years, driven by a …

by C Iyengar

WPP is repositioning itself from a traditional holding company to what leadership describes as a …

by C Iyengar

JioStar has recalibrated its commercial strategy, reversing a previous unified sales framework that integrated television …

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