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Brand Marketing

by C Iyengar

In a crowded digital marketplace, brands are reviving an old tactic with a modern twist: …

by C Iyengar

Artificial intelligence is shifting from marketing buzzword to practical tool as brands increasingly deploy it …

by C Iyengar

Pet food company Nulo is expanding its Olympics marketing strategy after seeing measurable gains from …

by Aman Verma

WhatsApp is reportedly experimenting with a new subscription-based offering called “WhatsApp Plus,” which could introduce …

by Aman Verma

Britannia Industries is marking a major milestone for one of its well-known snack brands with …

by C Iyengar

Papa John’s is undertaking a marketing reset that places its product — pizza — back …

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