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Brand Marketing

by C Iyengar

A major global bidding contest has emerged for ownership stakes in two crown jewels of …

by C Iyengar

The U.S. consumer in 2026 is a paradox: outwardly resilient in spending, but inwardly cautious …

by C Iyengar

MLB has strengthened its partnership with TikTok, outlining expanded creator programmes and new advertising integrations …

by C Iyengar

At this year’s India AI Summit, the spotlight was not merely on large language models …

by C Iyengar

India’s economic narrative has long been anchored in manufacturing and services. Now, the government is …

by C Iyengar

Retail media has moved from industry buzzword to bottom-line driver — and Walmart’s latest numbers …

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