Friday, February 6, 2026
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B2B & B2C Strategy

by C Iyengar

TL;DR India’s consumers are no longer choosing between tradition and modernity — they want both. …

by C Iyengar

TL;DR AI is helping B2B companies cut costs and scale faster, but over-automation is weakening …

by C Iyengar

TL;DR Unilever is divesting some of its most beloved food brands not because they are …

by C Iyengar

TL;DR Fanta is partnering with Xbox to tap into gaming culture through interactive rewards and …

by C Iyengar

TL;DR: Ferrero is making its biggest-ever World Cup marketing push to boost global visibility, tap …

by C Iyengar

TL;DR: TikTok rolled out new ad formats at IAB NewFronts — including AI-powered tools and …

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