Uber Ads launches ‘Uber Insights’ for marketers

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Uber Ads has launched a new platform called Uber Insights, giving marketers access to anonymized data from Uber’s ride-hailing and food delivery services. The platform is designed to translate mobility and takeout behavior into actionable signals for real-world consumer intent, helping brands plan more effective campaigns.

With Uber Insights, advertisers can view aggregated trends across Uber trips and Uber Eats orders, such as where people are traveling, what they’re eating, and how behaviors shift by time, location, or event. Uber says this data unlocks a deeper view into consumer lifestyle and movement patterns, something that digital-only platforms often lack.

The platform includes tools to identify location clusters, measure brand footfall, and analyze event-related behavior—such as what users did before or after attending a concert or game. Early access partners like Kimberly-Clark and Georgia-Pacific have already used the insights to test more targeted creative and messaging strategies.

Mark Grether, VP and GM of Uber Ads, emphasized that the insights go beyond ad placement, helping marketers understand where and how to engage consumers more meaningfully.

The launch comes amid rising competition in adtech, with Uber positioning its ecosystem as a hybrid between physical and digital touchpoints. The company says it now has over 500 million monthly active platform users, giving it a sizable base to generate relevant, privacy-safe insights.

Uber Insights is part of a broader expansion of the Uber Ads platform, which already includes in-app ads, sponsored listings on Uber Eats, and car-top digital screens in select cities.

For marketers focused on intent-driven reach and omnichannel strategy, Uber’s latest offering represents a unique intersection of movement, meals, and media.