Coca-Cola’s Cannes Experience Blends AI, Music, and Real-Time Personalization

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At Cannes Lions 2025, Coca-Cola unveiled an immersive activation that lets attendees generate personalized music tracks using AI and biometric inputs—merging tech, creativity, and culture.

Coca-Cola is remixing brand engagement—literally. At this year’s Cannes Lions Festival of Creativity, the brand launched an interactive experience that allowed attendees to create personalized music tracks using AI, biometric sensors, and real-time data.

The activation, built in partnership with Adobe and powered by Adobe Firefly Custom Models, invited users to step into a sound booth where their heartbeat, movement, and mood were captured and translated into unique audio compositions. The tracks were then visualized using generative art and packaged as shareable digital collectibles.

The experience was part of Coca-Cola’s broader push into AI-powered personalization, showcasing how brands can fuse emotional data and creative tech to deliver one-of-a-kind moments. Adobe’s tools—including Firefly and Experience Manager Assets—were used to generate visuals and manage content delivery across touchpoints.

Attendees could also customize Coca-Cola bottles using the same biometric inputs, blending physical and digital personalization. The activation drew long queues and social buzz, with creators and marketers sharing their tracks under the hashtag #CokeCreates.

“Creativity is no longer just about storytelling—it’s about co-creating experiences that feel personal and unforgettable,” said a Coca-Cola spokesperson at the event.

With this Cannes debut, Coca-Cola is signaling a future where brand experiences are not just seen or heard—but felt.