Pinterest Supercharges Shoppable Pins With AI Visual Search for Home & Fashion

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Pinterest expands its AI-powered visual search to make more Pins instantly shoppable—especially in home décor and fashion—bridging inspiration and purchase.

Pinterest is turning inspiration into instant shopping. The platform has expanded its AI-powered visual search capabilities to make more Pins—especially in home décor and fashion—immediately shoppable.

The update enhances Pinterest’s Lens feature, allowing users to upload or tap on images and receive product matches based on style, color, fabric, and occasion. The system uses Visual Language Models (VLMs) to decode image content and generate relevant keywords, making it easier for users to discover and buy what they see.

Pinterest is also piloting AI-generated auto-collages, which group similar products into curated, shoppable layouts. These collages are created from a brand’s product catalog and optimized based on user engagement trends. Early tests show that users save auto-collages at twice the rate of standard product Pins.

Retailers like Macy’s are already testing the new tools, which aim to reduce friction between discovery and purchase. The platform’s goal is to become a visual-first shopping engine, especially for Gen Z users who prioritize aesthetics and personalization.

“We’re not just delivering search results—we’re curating a personalized journey of discovery,” said Dana Cho, Pinterest’s VP of Design.

With this rollout, Pinterest is positioning itself as a key player in social commerce, blending AI, visual storytelling, and e-commerce into a seamless experience.