ChatGPT opens its own app store, invites developers to launch apps inside the chatbot

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OpenAI has launched its much-anticipated GPT Store, effectively transforming ChatGPT into a platform where developers can publish their own custom GPT-powered apps. This feature, initially rolled out for ChatGPT Plus subscribers, gives users access to a searchable app directory directly within the chatbot interface.

The GPT Store functions similarly to an app marketplace, offering a curated selection of AI tools that can perform specific tasks—from coding assistants and productivity bots to educational tutors and business helpers. Users can search by category, use case, or trending tags, and instantly integrate these apps into their ongoing chats with ChatGPT.

This move reflects OpenAI’s broader goal of making ChatGPT highly customizable and extensible, encouraging third-party innovation around its conversational AI. Developers can build their own GPT apps using natural language instructions—no coding required—and submit them for listing in the GPT Store. Monetization options are expected to be introduced in the near future.

With over 100 million weekly active users, ChatGPT now enters the “platform” phase of its evolution—resembling an AI operating system layered with personalized, user-driven functionalities. Sam Altman, OpenAI’s CEO, has emphasized that this step is about “democratizing AI creation,” letting anyone with an idea contribute to how generative AI is used globally.

This GPT Store launch comes amid increasing competition in the AI space from rivals like Google’s Gemini and Anthropic’s Claude. But OpenAI is betting on network effects, user familiarity, and its head start in deployment to retain its leadership.