Innovative Campaigns by Adobe, HBR, and Disney Advertising Lead Digiday Finalists

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Adobe, Harvard Business Review, and Disney Advertising are finalists for the 2025 Digiday Media Awards, recognized for innovative audience engagement and strategic excellence.​The 2025 Digiday Media Awards have unveiled a roster of finalists that exemplify the evolving landscape of digital media and marketing. Among the standout nominees are Adobe, Harvard Business Review (HBR), and Disney Advertising, each recognized for their innovative approaches to audience engagement and strategic execution.​Adobe has secured a finalist position in the “Best Use of Audience Insights” category with its “Photoshop ABCs” campaign. Addressing a common challenge among Photoshop users—remembering keyboard shortcuts—Adobe employed mnemonic techniques, including a catchy jingle and dynamic visuals, to enhance user experience. The campaign resonated with audiences, amassing over one million views across Instagram and TikTok, and generating significant user interaction .​HBR’s “Women at Work” podcast is a finalist for “Best Podcast,” recognized for its insightful exploration of challenges faced by women and nonbinary professionals. The podcast blends research, lived experiences, and practical advice, covering topics from workplace anxiety to integrating AI into careers. Hosts Amy Bernstein and Amy Gallo bring humanity and expertise to timely and enduring conversations, fostering a vibrant community that supports listeners at every stage of their professional journey .​Disney Advertising is a finalist in the newly introduced “Sales Team of the Year” category. Under the leadership of Rita Ferro, Disney Advertising has redefined the client experience through a unified, always-on approach to sales. Leveraging Disney’s unmatched portfolio, groundbreaking ad tech, and cultural tentpoles, the team has delivered results across sports, streaming, and entertainment. Innovations like Disney Compass and Magic Words have expanded real-time brand engagement, while strategic growth in programmatic deals and women’s sports partnerships reflect an evolving marketplace.These finalists exemplify how creativity, technology, and strategic insight are reshaping the media and marketing landscape. Their recognition underscores the industry’s shift towards more personalized, data-driven, and culturally relevant engagement strategies.​