Blinkit gets ₹450 crore boost as eternal bets big on 10-minute delivery

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TL;DR:

Eternal Ltd. has invested ₹450 crore in Blinkit to expand its quick commerce operations as competition intensifies with Zepto and Swiggy Instamart. The funding will support dark store expansion, logistics and working capital, reinforcing Eternal’s strategy to scale rapid 10-minute delivery in India’s fast-growing instant grocery market.

Article:

Eternal Ltd., the parent company of Blinkit and Zomato, has infused ₹450 crore into Blinkit through a rights issue, reinforcing its commitment to India’s fast-growing quick commerce sector. The funding comes as competition intensifies among players such as Zepto and Swiggy Instamart, all racing to expand 10-minute delivery services across major cities.

The fresh capital will help Blinkit scale its network of dark stores, improve logistics infrastructure and support working capital requirements. Quick commerce relies heavily on dense micro-warehousing and fast last-mile delivery, making sustained investment essential to maintain rapid delivery timelines.

The move reflects Eternal’s broader strategy to strengthen Blinkit’s market position as demand for instant grocery and essentials delivery surges in urban India. According to company disclosures, Blinkit has seen strong growth momentum, reporting ₹1,399 crore in revenue in the December quarter — more than double the ₹644 crore recorded in the same period a year earlier.

Eternal has consistently backed Blinkit with capital over the past year. In 2025 alone, the company invested around ₹2,600 crore across multiple funding rounds as it sought to scale operations and compete more aggressively in the quick commerce segment.

Industry observers say the rapid delivery market is entering a critical expansion phase. “India’s quick commerce sector continues to attract heavy investment as companies compete to build dense delivery networks and capture urban demand,” analysts noted.

However, profitability remains a challenge. Blinkit reported an adjusted EBITDA loss of ₹103 crore in the December quarter, reflecting continued spending on expansion and customer acquisition.

As companies invest heavily in infrastructure and logistics, quick commerce is increasingly becoming a central battleground in India’s digital retail ecosystem. Eternal’s latest funding signals that Blinkit will remain a key player in shaping how urban consumers shop for groceries and everyday essentials.