156 Meta is reportedly set to factor AI proficiency into employee performance reviews, according to internal documents reviewed by Business Insider. Beginning later this year, workers will be evaluated not only on their primary job responsibilities but also on how effectively they adopt and apply AI tools to their workflows. This change aligns with CEO Mark Zuckerberg’s vision of transforming Meta into “the leading AI company in the world.” By embedding AI literacy into its cultural fabric, the company hopes to accelerate internal adoption of AI tools like Code Llama, Meta AI, and other productivity boosters. According to the report, managers will be expected to encourage team members to experiment with AI, improve efficiency through automation, and contribute to AI-enhanced problem solving. Internal communications stress the importance of “embracing AI to improve both impact and speed.” This move comes amid a wave of AI transformation across Big Tech, with companies like Google and Amazon also prioritizing internal AI literacy. However, Meta’s decision to tie AI usage directly to performance evaluations marks a more aggressive approach to incentivize change. For employees, this means AI competency could influence bonuses, promotions, and role advancement, regardless of their technical background. Some analysts see this as a double-edged sword—raising the bar on digital fluency while risking added pressure for non-technical staff. Meta hasn’t officially commented on the policy yet, but the shift could set a precedent for how AI readiness is measured in the modern workplace. You Might Be Interested In Rethinking Martech: AI as the Enterprise Control Layer DeepSeek Takes on AI Marketing: An Expert Review of Its Brand Strategy Softening Ad Spend and Consumer Pullback: Early Signs of a Looming Recession Growth on Hold As Marketing Budgets Stall Creative Intelligence: The New Frontier in Marketing Effectiveness From Product to Passion: How Brands Can Build Fandom in 2025
