63 Johnson & Johnson has been hit with its first-ever legal cases in the United Kingdom over claims that its talc-based baby powder products caused cancer. The move comes as the healthcare giant continues to face a wave of lawsuits in the United States, where thousands of plaintiffs allege that long-term talc use led to ovarian cancer and mesothelioma. According to reports, multiple UK claimants have filed suits in London’s High Court, alleging that J&J’s talc products contained traces of asbestos — a substance known to cause cancer. The cases are being coordinated by law firm Leigh Day, which confirmed it is representing a group of women diagnosed with ovarian cancer after using Johnson’s Baby Powder. The company has consistently denied the allegations, maintaining that its talc products are “safe, asbestos-free, and rigorously tested”, citing decades of independent studies and global regulatory reviews. In the US, J&J faces more than 50,000 active claims and has set aside billions in legal reserves while simultaneously pursuing settlements through a bankruptcy-related restructuring of its talc liabilities. Analysts say the UK lawsuits mark a major turning point, potentially opening doors for further European claims. Legal experts view this as part of a broader trend of cross-border product liability litigation, where rulings in one jurisdiction could influence outcomes elsewhere. J&J has stated it will “vigorously defend” itself against all allegations. You Might Be Interested In Marketers Must Focus on Data That Drives Real Results, Not Just the Numbers Robert Nikic’s Franchise Model Revolutionizes Digital Marketing BBDO’s Strategic Consolidation Forms West BBDO Across Three Cities Chili’s CMO Explains Why Nostalgia Sells Icelandic Billboards Take a Bold 3-Day Ad Break Featuring Isabelle Huppert Portraits Why B2B Marketers Struggle to Shift from Leads to Accounts