R Pal In a fragmented media landscape, Fox Corporation’s ad sales president, Jeff Collins, is orchestrating a compelling narrative: live events still command unmatched attention. At this year’s upfronts, Collins showcased Fox’s unique blend of assets — from the NFL and IndyCar to Fox News and Tubi — positioning them as essential platforms for advertisers aiming to reach broad audiences.
The NFL remains a cornerstone, with Fox airing 11 doubleheaders in 2025, including a key Week 16 slot on December 20. These broadcasts consistently draw over 20 million viewers, offering advertisers rare access to large, engaged audiences.
Fox’s strategic acquisition of IndyCar broadcasting rights has already paid dividends. The season opener at St. Petersburg attracted 1.42 million viewers, marking a 45% increase from the previous year and the highest non-Indy 500 viewership since 2011. This success is attributed to aggressive promotion, including high-profile commercials during the Super Bowl and NFL playoffs.
Tubi, Fox’s free ad-supported streaming service, continues to grow, appealing to younger, cord-cutting audiences. By featuring content like “Sidelined: Me and the QB,” Tubi complements Fox’s traditional broadcasts, offering advertisers expanded reach
Fox News also remains a significant draw. With a 58% increase in the 25-54 demographic in Q1 2025, it stands as the second-highest-rated network, trailing only CBS. Notably, FoxNews.com has become a platform for diverse political voices, including Democrats like Gavin Newsom and Elizabeth Warren, reflecting its broadening appeal.
Looking ahead, the launch of Fox One, a direct-to-consumer streaming platform, aims to consolidate Fox’s content offerings, further enhancing its value proposition to advertisers. As Collins continues to blend live sports, news, and digital content, Fox positions itself as a versatile partner in an evolving advertising landscape.
