Apollo Tyres scores big with Rs 579 crore jersey sponsorship deal for Indian cricket team

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Apollo Tyres will become the Indian cricket team’s new jersey sponsor, taking over from Dream11, in an agreement officially confirmed by the Board of Control for Cricket in India (BCCI). The contract runs until March 2028 and is valued at about ₹579.06 crore. The deal covers all formats, including Tests, ODIs and T20s, for both the men’s and women’s teams.

The shift comes after Dream11’s sponsorship was cut short, prompted by the passage of the Promotion and Regulation of Online Gaming Act, 2025, which bars entities involved in real‑money online gaming from advertising or sponsorships of high‑visibility assets like Team India. Apollo outbid competitors such as Canva and JK Cements, who also showed interest in the rights. The per‑match value works out to around ₹4.5 crore per match.

For Apollo Tyres, this is its first major lead sponsorship in Indian cricket, a high‑visibility platform that promises both reach and brand association. For BCCI, the deal shores up revenue lost from Dream11’s exit, while adhering to regulatory norms. For marketers, the deal is a case study in how external policy shifts can suddenly change sponsorship landscapes. Brands now not only need budgets and visibility but must also meet regulatory filters and non‑controversy thresholds.