Leadership Transition: Ann Bair Named CMO of Nationwide

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Ann Bair steps into the CMO role at Nationwide as Ramon Jones retires after a distinguished 25-year tenure.

In a strategic leadership shift, Nationwide has announced the promotion of Ann Bair to Chief Marketing Officer (CMO), effective April 1, 2025. This transition follows the retirement of Ramon Jones, who concludes a remarkable 25-year career with the company at the end of March.

Bair, a 20-year veteran of Nationwide, brings a wealth of experience to her new role. She most recently served as Senior Vice President of Financial Services Marketing and has previously held the position of Chief Digital Officer. Her extensive background encompasses leadership in marketing, sales, and business functions, positioning her well to steer Nationwide’s brand and marketing strategies.

As CMO, Bair will oversee the company’s marketing strategy, advertising, creative services, social media, corporate communications, and events. She will report directly to Chief Executive Officer Kirt Walker.

“Ann’s wealth of experience leading marketing, sales, and business functions makes her the right leader at the right time for Nationwide,” Walker stated. “I am confident that she is well positioned to accelerate our success as a modern mutual.”

This leadership change underscores Nationwide’s commitment to evolving its marketing efforts in a dynamic industry landscape. Bair’s appointment is anticipated to bring fresh perspectives and continued innovation to the company’s marketing endeavors.