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Digital Engagement

by C Iyengar

TL;DR: Emami is targeting ₹750–800 crore from its strategic new-age portfolio in FY27 after 61% …

by C Iyengar

TL;DR: India’s festive ad season is getting more expensive and competitive, with brands facing rising …

by C Iyengar

TL;DR: X will end Creator Revenue Sharing on September 7 and replace it with Original …

by C Iyengar

TL;DR: Yellow.ai plans to go public through a $550 million SPAC deal and use fresh …

by C Iyengar

TL;DR: Nestlé’s digital shift is real, but 55% is a 2022 figure. Digital reached 68% …

by C Iyengar

TL;DR: Meta’s advertising revenue rose 27% to $59.36 billion as AI improved ad delivery and …

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