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Ad Tech

by C Iyengar

TL;DR: TikTok rolled out new ad formats at IAB NewFronts — including AI-powered tools and …

by C Iyengar

TL;DR: YouTube is rolling out 30-second non-skippable ads on connected TVs to capture premium TV …

by C Iyengar

TL;DR: Adtech is consolidating into integrated platforms as privacy shifts and ROI pressure force marketers …

by C Iyengar

TL;DR: SEO is no longer just about publishing optimized content — it now depends on …

by C Iyengar

TL;DR: Voice search and smart speakers are reshaping digital advertising. As users shift to conversational …

by C Iyengar

TL;DR: OpenAI is turning ChatGPT into an app platform by integrating services like travel booking, …

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