Chennai will soon host India’s biggest-ever esports tournament, marking a significant milestone in the country’s …
Sachin Tendulkar has announced the launch of Ten x You, his latest venture in the …
FIFA has confirmed unprecedented demand for the 2026 World Cup, with 4.5 million fans from …
The Union Cabinet has approved Khelo Bharat Niti 2025, a sweeping National Sports Policy that …
Burnley FC has inked a multi‑year strategic partnership with social media platform X Corp (formerly …
India’s multi-sport marketing landscape is undergoing diversification: brands now prioritizing female athletes, e-sports, digital fan …
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