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CMO Corner

by C Iyengar

Retail media has become a major advertising channel. The problem now is not demand, but …

by C Iyengar

Samsung Ads is expanding programmatic advertising by making its premium Smart TV home screen inventory …

by C Iyengar

Wipro has launched an Applied AI Centre of Excellence in Bengaluru for Anthropic’s Claude models, …

by C Iyengar

Salesforce has agreed to acquire Fin, formerly Intercom, for about $3.6 billion, betting that AI …

by C Iyengar

B2B lead generation is moving from volume-led prospecting to signal-led targeting, as buyers increasingly shortlist …

by C Iyengar

Google and Walmart are bringing Walmart Connect audience targeting and sales measurement into Google Display …

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