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CMO Corner

by C Iyengar

Swiggy increased advertising and promotional expenditure by 55% to ₹4,207 crore in FY26, underscoring the …

by C Iyengar

HDFC Bank says it built Neev, its in-house enterprise artificial intelligence platform, with an initial …

by C Iyengar

Flipkart will launch a food delivery pilot within weeks, initially in one city and through …

by C Iyengar

India’s quick-commerce platforms are becoming retail media businesses as much as delivery apps. Brands are …

by C Iyengar

CEAT increased advertising and sales-promotion spending 14.6% to ₹325 crore in FY26, from ₹283.7 crore, …

by C Iyengar

OpenAI, Anthropic and Perplexity are turning advertising into a test of trust, not just a …

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