Friday, February 6, 2026
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B2B & B2C Strategy

by C Iyengar

TL;DR Fanta is partnering with Xbox to tap into gaming culture through interactive rewards and …

by C Iyengar

TL;DR: Ferrero is making its biggest-ever World Cup marketing push to boost global visibility, tap …

by C Iyengar

TL;DR: TikTok rolled out new ad formats at IAB NewFronts — including AI-powered tools and …

by C Iyengar

TL;DR: Brand rivalries (McDonald’s vs Burger King, Coke vs Pepsi) are strategic marketing tools — …

by C Iyengar

TL;DR: Meta is rolling out retail media tools that connect Facebook and Instagram ads directly …

by C Iyengar

TL;DR: Sprite is shifting to culture-first marketing — using music, creators, and street culture — …

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