Sprout Report: Gen Z Drives Social Commerce Boom

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A new Sprout Social “Social Pulse” report shows that nearly 50% of Gen Z plan to purchase goods through social media in 2025—underscoring a major shift toward social commerce.

Consumers follow brands primarily to track promotions, not product launches  . Layla Revis, VP of social at Sprout, said: “They demand fast, personalized customer care… roughly 3 in 4 say they’ll switch brands if not responded to on social”.

Timing is vital; 27% of consumers respond only when brands capitalize on trends within 24–48 hours  . This requires agile social teams, trend monitoring, and integrated customer support.

Early-2025 conditions—potential TikTok bans and political shifts—mean brands must blend creative trend-driven content with strong responsiveness and misinformation safeguards.

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Brands that align with Gen Z’s rapid purchase habits—on-trend, social-first, and responsive—can build deeper loyalty and commerce performance.