Domino’s India Elevates Kritika Agarwal as General Manager, Brand Marketing

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Domino’s India has promoted Kritika Agarwal to General Manager, Brand Marketing—a move that signals the brand’s continued focus on digital-led innovation and consumer engagement in a competitive QSR market.

Agarwal, who has been with Jubilant FoodWorks (the master franchisee of Domino’s in India) since 2021, played a pivotal role in strengthening Domino’s market position post-pandemic through sharp campaigns, tech-driven delivery messaging, and product-led storytelling.

Her promotion comes at a time when Domino’s is investing heavily in digital infrastructure, loyalty programs, and hyperlocal personalization to maintain leadership in India’s ₹45,000 crore QSR market.

Under her stewardship, Domino’s launched several high-impact campaigns around “30-minute delivery,” “Everyday Value,” and app-first ordering, helping the brand retain mindshare despite rising competition from cloud kitchens and food delivery platforms.

Agarwal is also credited with deepening the brand’s youth appeal and regional resonance through multilingual assets and performance-driven digital marketing.

Speaking on her new role, Agarwal said:

“The Domino’s brand has always stood for trust and consistency. I’m excited to build on that with sharper consumer insight, digital-first experiences, and cultural relevance.”

Industry analysts view her promotion as part of Jubilant’s strategy to strengthen its brand marketing leadership bench, especially as it expands into Tier 2–3 cities and integrates AI tools into customer engagement.

As India’s QSR ecosystem becomes more competitive, Domino’s is doubling down on brand experience—and Kritika Agarwal’s elevation signals a clear bet on insight-led, digital-first marketing leadership.