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Telegram partners with KIT Global to unlock targeted ad solutions for Indian marketers, aiming to boost platform monetization.

Telegram has appointed KIT Global as its official ad partner in India, marking a strategic push into the country’s digital ad market. The partnership will enable Indian advertisers to access Telegram’s native ad platform, offering precise targeting across interest-based channels and regional audiences.

India is Telegram’s largest user base globally, with over 150 million active users. Yet, monetization has lagged behind competitors like Meta and Google. This move signals Telegram’s intent to become a serious player in India’s $12 billion digital advertising ecosystem.

“Telegram’s ad inventory is uniquely positioned for high-intent engagement,” said Ankit Agarwal, Managing Director at KIT Global India. “Our goal is to help brands tap into niche communities and drive measurable outcomes.”

KIT Global will offer campaign planning, creative optimization, and performance analytics tailored to Telegram’s format. Early pilot campaigns with fintech and edtech brands have shown 3x higher click-through rates compared to traditional display ads.

The partnership also opens doors for regional language targeting and influencer-led promotions, aligning with India’s diverse digital landscape. With rising privacy concerns around mainstream platforms, Telegram’s ad model—focused on channel-based delivery—offers a less intrusive alternative.