Boult Rebrands as GoBoult, Targets ₹1,000 Cr Revenue with Premium Push

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Boult has announced a major rebrand to GoBoult, launching a premiumization strategy aimed at hitting ₹1,000 crore in revenue by March 2026. Co-founder Varun Gupta described the move as a business reinvention rather than just a cosmetic change. “We’re no longer just a value brand,” he said. “GoBoult reflects our ambition to lead the premium wearables space.”

The rebrand includes a new logo, elevated packaging, and a 360° marketing campaign spanning digital, out-of-home, and influencer channels. GoBoult’s focus is now squarely on products priced above ₹2,000, supported by a ₹25 crore investment in AI-enabled features, design, and sound innovation.

In FY25, the company closed at ₹800 crore in revenue—up from ₹750 crore in FY24. The goal is to reach ₹1,000 crore in FY26, bolstered by plans to expand retail presence from 3,000 to 30,000 outlets across India. Additionally, GoBoult is preparing for global expansion, with initial forays into the US, Europe, and Southeast Asia.

Experts say India’s wearables market is maturing, with consumers shifting from entry-level devices to higher-quality offerings. “The timing is right for GoBoult’s repositioning,” said Rajiv Malhotra, a retail analyst. “It matches both rising disposable income and demand for aspirational tech.”

GoBoult also hinted at an IPO within 12–18 months. If successful, it could be among the first Indian consumer tech brands to go public while operating in a non-phone hardware category.