Pepsi’s New Campaign Champions Women’s Football Icons

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In a bold move to reshape football marketing, Pepsi has launched a global campaign that melds its storied past with the dynamic present of women’s football. The “Refresh the Game” initiative features football legend David Beckham alongside rising stars Alexia Putellas, Lauren James, Caroline Graham Hansen, Farah Jefry, and Leah Williamson. This campaign not only pays homage to Pepsi’s iconic ads but also underscores its renewed commitment to women’s football.

The advertisement revisits classic Pepsi football moments, integrating modern talent into scenes once dominated by male stars. Beckham’s return, juxtaposed with footage of Pelé and Ronaldinho, bridges generations, while the inclusion of top female athletes signals a shift towards inclusivity and recognition of women’s contributions to the sport.

Cathy Graham Kidd, Pepsi’s Senior Marketing Director, emphasized the brand’s intent to celebrate the “extraordinary skills” and “unapologetic confidence” of its ambassadors. “It made sense to take this next generation of players and place them at the heart of some of Pepsi’s most legendary films, not just stepping into history, but rewriting it,” she stated.

Beyond the campaign, Pepsi has extended its partnership with UEFA Women’s Football through 2030, becoming the first top-tier sponsor to commit to the next cycle. This agreement includes the introduction of pre-game concerts at UEFA Women’s Champions League finals and immersive entertainment during knockout rounds, aiming to enhance fan engagement and visibility for women’s football.

The brand’s commitment extends to grassroots initiatives, supporting youth programs and local leagues to foster new talent. By aligning its marketing strategies with the growing momentum of women’s football, Pepsi positions itself at the forefront of a cultural shift, championing diversity and the evolution of the sport.