A global food company is overhauling its sponsorship strategy, shifting away from traditional logo placements …
Major advertisers are increasing spend on creator marketing, but smaller and direct-to-consumer brands continue to …
A policy shift with downstream commercial meaning At first glance, the UK move looks like …
This is a buying-friction story Hearst’s pitch is built on a problem media buyers know …
Trust and verification move closer to the budget line Meta’s public updates emphasise enforcement, lawsuits …
The agency model is under negotiation Agency holding companies have been talking about AI in …
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