Friday, February 6, 2026
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Sports Marketing

by C Iyengar

Hockey India has named HP Lubricants as the official High‑Performance Partner for the Hero Men’s Asia …

by C Iyengar

FC Bayern shifts its sponsorship with Rwanda from tourism branding to youth talent development, repurposing …

by C Iyengar

India’s ambition to host the 2030 Commonwealth Games took a significant step forward this week …

by R Pal

Devadiga, who rose to prominence through the PKL before representing India at the 2018 Asian …

by Dinesh Ramachandran

Both Nike and Adidas are facing rising U.S. import tariffs in 2025, forcing major shifts …

by Aman Verma

Shana Stephenson, CMO (Chief Brand Officer) of the New York Liberty, orchestrated a dramatic resurgence …

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