TL;DR: Live sports advertising is shifting from demographic targeting toward high-attention moments, as streaming and …
TL;DR: India’s festive ad season is getting more expensive and competitive, with brands facing rising …
TL;DR: Bata India raised advertising investment nearly 25% in Q1 FY27 as revenue grew 4% …
TL;DR: Coca-Cola and Visa turned World Cup sponsorship into clearer commercial gains, while McDonald’s missed …
TL;DR: X will end Creator Revenue Sharing on September 7 and replace it with Original …
TL;DR: Nestlé’s digital shift is real, but 55% is a 2022 figure. Digital reached 68% …
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