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Industry Campaigns

by C Iyengar

PepsiCo has unveiled a new corporate identity, marking a significant moment in its brand evolution …

by C Iyengar

Wendy’s, one of America’s largest quick-service restaurant chains, has launched Project Fresh, a comprehensive rebranding …

by teja balla

Coca‑Cola has rolled out a “Made in Germany” marketing campaign that puts the spotlight on …

by Saran Yadagiri

Johnnie Walker has unveiled a strategic, multi-year global partnership with Grammy-winning pop star Sabrina Carpenter, …

by Nupur Dayal

Coca-Cola is making a strategic bid to claim Halloween—this time, not with its flagship cola, …

by Aman Verma

India’s dairy sector contributes a substantial 25% to the nation’s food and beverage (F&B) industry, …

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