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Industry Campaigns

by C Iyengar

TL;DR: India’s influencer marketing boom is colliding with a compliance failure: 97.3% of 1,609 influencer …

by C Iyengar

TL;DR: Colgate India is increasing advertising behind premium, science-led oral care brands like Colgate Total …

by C Iyengar

TL;DR: Indian advertisers are interested in FIFA World Cup 2026 but cautious. Late-night match timings, …

by C Iyengar

TL;DR: TikTok’s new Agentic Hub is an AI advertising marketplace that helps brands create, manage, …

by C Iyengar

TL;DR: Fevicol is trying to make ShoeFix relevant to Gen Z by shifting from old …

by C Iyengar

TL;DR: Tropicana is refreshing its brand image with the “Give Life Some Juice” campaign, but …

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