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CMO Corner

by C Iyengar

Marketing leaders are increasingly stretched to their limits as economic uncertainty, rapid technological shifts, and …

by C Iyengar

India’s advertising industry is taking a step toward unified audience measurement as BARC India and …

by C Iyengar

Artificial intelligence is shifting from marketing buzzword to practical tool as brands increasingly deploy it …

by C Iyengar

Target is doubling down on e-commerce and digital advertising as it seeks to reignite growth …

by C Iyengar

Advertising alongside AI-generated content may not be the reputational risk many marketers fear. New research …

by C Iyengar

Digital experience platforms (DXPs) promise unified customer journeys across websites, apps and digital services. But …

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