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CMO Corner

by C Iyengar

A familiar premium-media play in a creator shell TikTok’s NewFronts release positioned the platform as …

by C Iyengar

Chipotle has overhauled its loyalty programme, relaunching Chipotle Rewards with a renewed focus on frequency, …

by C Iyengar

Modelo is committing its largest marketing investment in soccer to date, doubling down on the …

by C Iyengar

WhatsApp has announced a partnership with Arsenal, aiming to transform how football clubs connect with …

by C Iyengar

Major social platforms like Meta and Google are facing mounting legal scrutiny, including landmark jury …

by C Iyengar

Canva has acquired SimTheory and Ortto as it moves deeper into agentic AI and marketing …

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