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Brand Marketing

by teja balla

Lede: Meta confirmed that a major Instagram outage in the U.S. affecting millions has been …

by C Iyengar

A new Snapchat-Kantar index reveals that Indian Gen Z is increasingly skeptical of celebrity endorsements, rejecting …

by Hari Krishnan

For the fourth consecutive year, Mower has been named Agency of the Year at the …

by Rashmeet Kaur

Burberry is reigniting its heritage with the “It’s Always Burberry Weather” campaign, reinforcing brand identity …

by Hari Krishnan

A global study of mobile-first campaigns reveals that emotionally led creative—especially those evoking joy, surprise, …

by Hari Krishnan

As privacy regulations tighten, contextual targeting is emerging as a more effective and compliant alternative …

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