Friday, February 6, 2026
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Brand Marketing

by Alok Kejriwal

Walmart Connect introduces a new targeting layer that lets brands activate ads based on real-time …

by R Pal

Netflix debuts a serialized ad format that lets brands weave mini-narratives across episodes or shows …

by Rashmeet Kaur

X (formerly Twitter) launches a new Brand Safety Score that rates ad placements based on …

by Saran Yadagiri

At Cannes Lions 2025, Coca-Cola unveiled an immersive activation that lets attendees generate personalized music …

by Saran Yadagiri

Snapchat introduces Spotlight Boost, a new feature that lets brands promote organic creator videos—bridging the …

by Aman Verma

LinkedIn is piloting Connected TV ads to help B2B marketers reach decision-makers beyond the feed …

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