Snoop Dogg joins Team USA as honorary Olympic coach

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Snoop Dogg has officially joined Team USA as an honorary coach for the 2026 Paris Olympics, continuing his unexpected yet entertaining involvement with global sports. The rapper will lend his star power and signature humor to NBCUniversal’s Olympic coverage, offering commentary, athlete interviews, and on-the-ground fan engagement.

Snoop first became a fan-favorite Olympic commentator during the Tokyo 2020 Games, when his unscripted reactions alongside comedian Kevin Hart for Peacock TV went viral. His enthusiastic coverage of obscure sports, like equestrian events, drew millions of views and redefined what Olympic commentary could look like.

Now, as part of NBC’s creative push to attract younger and more diverse viewers to the 2026 Olympics, Snoop Dogg will play a more active and formalized role. While he won’t be training athletes or making decisions on performance, his honorary “coach” title is meant to recognize his influence in boosting cultural connection with the Games.

In a statement, Snoop said he’s “hyped to be riding with Team USA” and aims to bring the “fun, fire, and flavor” to the Paris Olympics. NBCUniversal added that Snoop’s presence is part of a broader strategy to fuse entertainment and sports, making Olympic coverage more engaging for modern audiences across streaming and social platforms.

Team USA officials have welcomed the collaboration, calling Snoop a “cultural icon who reflects the spirit of American creativity and global appeal.” His participation is expected to include a mix of pre-Olympic promos, real-time reactions, athlete storytelling, and comedic recaps.

Snoop’s Olympic involvement marks another example of how major broadcasters are reimagining sports coverage through entertainment partnerships.