75 TL;DR JioStar — official broadcaster of the ICC Men’s T20 World Cup 2026 — has onboarded Hyundai Motor India Limited as the Connected TV (CTV) co-powered sponsor for the tournament on JioHotstar. The partnership builds on Hyundai’s global ICC association, leveraging Connected TV to engage premium sports audiences with targeted advertising, scale and high-attention environments. Both brands see the collaboration as powerful for connecting with cricket fans where live sports viewership is rapidly shifting.  Article JioStar, the official broadcaster for the upcoming ICC Men’s T20 World Cup 2026, has secured Hyundai Motor India Limited (HMIL) as the Connected TV (CTV) co-powered sponsor for the event on JioHotstar’s streaming platform.  This strategic association builds on Hyundai Motor Company’s long-standing global partnership with the International Cricket Council (ICC), which designates the automaker as a Premier Partner across multiple ICC events through 2027.  As viewing habits increasingly shift toward large-screen, digital experiences, brands are prioritizing CTV as an essential vehicle for high-impact advertising.  According to Anup Govindan, Head – Sports Sales at JioStar, the partnership underscores a broader shift toward platform-led and long-term collaborations that focus on measurable business impact. He noted that premium sports properties like the ICC Men’s T20 World Cup deliver meaningful engagement and expansive reach, which Connected TV is uniquely positioned to capture.  Speaking on behalf of Hyundai Motor India, Tarun Garg, MD & CEO, emphasized cricket’s cultural significance in India and the opportunity to connect with audiences through CTV during one of the sport’s most anticipated tournaments. With millions of Indian households accessing content via Connected TV, the medium marries television’s immersive scope with digital-age precision, creating fertile ground for impactful brand storytelling.  The partnership places Hyundai front and center during one of the cricket calendar’s most watched events, tapping into passion-driven fan engagement and delivering brand visibility where live sports consumption thrives. As Connected TV grows as a premium advertising channel, this collaboration reflects confidence from both JioStar and Hyundai in leveraging data-rich, performance-oriented environments.  By aligning with the ICC Men’s T20 World Cup through JioHotstar’s CTV platform, Hyundai Motor India reinforces its presence in India’s rapidly evolving live sports ecosystem while supporting JioStar’s mission to innovate in digital sports broadcasting. You Might Be Interested In JioStar to invest ₹4,000 crore in South content push Joyalukkas names Samantha Ruth Prabhu as global brand ambassador Dream11 pivots to a sports entertainment platform Swiggy, Zepto drop ‘10-minute delivery’ claims after government order China’s luxury food exports — caviar, foie gras and more — shake up global gourmet market Elon Musk merges SpaceX with xAI to pioneer space-based AI data centres
